As the season begins to change, so will trends in apparel across the industry. Below are examples of trendy men’s and women’s spring outerwear pieces from some Proforma Supplier Partners to consider for high-end giveaways, employee apparel or client gifts this spring. Ladies Spring Outerwear The J. America Ladies’ Colorblock Cosmic Hood from alphabroder provides... Read More
Last semester, I took a sports promotion and fan engagement class that focused on how professional sports teams can leverage social media to engage their fans. The majority of the topics that we covered can be applied to any organization’s use of social media. Whether it is a few posts or a full-blown campaign, the... Read More
Whether it’s getting in shape or growing your business, setting a New Year’s resolution is one thing, but fully committing yourself to achieving it is another. In almost all of my classes this semester, we have discussed the importance of creating SMART goals and objectives for campaigns and events. However, the use of SMART goals... Read More
Recently I was reading this New York Times article titled “How to Be a More Patient Person” and laughed to myself at how relatable the examples were. At some point, you’ve probably also clenched your jaw as the Hulu video buffers, huffed and puffed when stuck in a sluggish line at a coffee shop or... Read More
Search Engine Optimization (SEO) is a tool that attempts to improve rankings and visibility for non-paid search engine results. SEO is something new to me, and at first the concept seemed difficult to understand, but luckily it can be broken down to be pretty simple by websites like WordPress.com. WordPress uses a plugin called Yoast... Read More
Sometimes, I forget how powerful cell phones can be, and that’s probably because I’ve rarely been without mine. I recently read a New York Times article on how to not let your phone ruin your vacation and it reminded me how much we let our phones consume us. I will be the first to admit... Read More
