One of the most common “easier said than done” scenarios that I’m sure many of us face on a regular, if not daily, basis is that of simple communication. It’s almost funny to think how often it happens that we find ourselves in a situation where we have a clear message in mind, and when... Read More
Landing a new account is just the beginning. Keeping that business customer taken care of and satisfied is the key to building a solid relationship. But neither is easy and is often complex and time consuming. If you ever find yourself wondering why your close rate for new business is falling short of your goals... Read More
Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a... Read More
Whenever I join a team, I always ask my boss what their preferred method of communication is. Do they prefer emails so they can respond when they have time? Do they prefer calls so their email isn’t bogged down? Or are they part of the few individuals that don’t mind people popping in and out... Read More
Search Engine Optimization (SEO) is a tool that attempts to improve rankings and visibility for non-paid search engine results. SEO is something new to me, and at first the concept seemed difficult to understand, but luckily it can be broken down to be pretty simple by websites like WordPress.com. WordPress uses a plugin called Yoast... Read More
