Determine Your Brand’s Target Audience

Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a... Read More

Socializing on Social Media

Last semester, I took a sports promotion and fan engagement class that focused on how professional sports teams can leverage social media to engage their fans. The majority of the topics that we covered can be applied to any organization’s use of social media. Whether it is a few posts or a full-blown campaign, the... Read More

February 12th, 2019|eMarketing, Evaluation, Listen, Marketing, Simple tips, Social Media, social media plan, Social Media Planning, social strategy, Strategic Design|Comments Off on Socializing on Social Media

The Top 5 Marketing Lessons Learned in 2018

How did we get here? It’s hard to believe that it is already December. But as we are winding down 2018 and getting amped up for 2019, it is a great time to reflect on the marketing lessons we’ve learned this year and how we can carry them into the New Year. Content is Still... Read More

December 27th, 2018|2018 marketing, Content marketing, Email marketing, Marketing, marketing ideas, marketing in 2019, marketing in the new year, marketing plan|Comments Off on The Top 5 Marketing Lessons Learned in 2018

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