It’s a new year with new opportunities to make 2019 your most successful year yet – and the first step is to get rid of the ‘but’ in your vocabulary and stop making excuses. Many times I find people give excuses without evening knowing it by making statements such as, “Last year my goal was... Read More
Whether it’s getting in shape or growing your business, setting a New Year’s resolution is one thing, but fully committing yourself to achieving it is another. In almost all of my classes this semester, we have discussed the importance of creating SMART goals and objectives for campaigns and events. However, the use of SMART goals... Read More
It’s that time of year again when business folks start to think about New Year goals, resolutions and planning. This year I’m suggesting you add another topic to the mix—internal and external account analysis. Let’s start with the importance of internal account analysis. If you have been in this business more than a few years,... Read More
